For some people, marketing seems like a really challenging thing to do. In fact, it’s really nothing more than common sense. Let me explain.

In all my years of marketing both online and offline, what I’ve always found interesting is how complex people tend to make their marketing efforts. They add layers and layers of complexity to something that should otherwise be a fairly simple process.

Here are the 3 core elements to a successful business.

1) Product: You need something to offer people, and it does not have to be a product that you’ve created. There is plenty of success to be had in marketing other people’s products.

2) Audience: You need to be able to reach the kind of people who can and who will buy your products. Again, this does not mean you have to start out with your own list, there are plenty of lists already out there that you can leverage in order to promote your products.

3) Offer: This is where the marketing is. You’ve simply got to make offers in everything you send out. The more offers you make, the more people will take you up on your offer and the more sales you’ll make.

My rule of thumb is that nothing goes out the door without an offer because I know that the only way to make a sale is to start out by making an offer.

If you’re sitting around wondering just what to do next, or how you’re going to make a living marketing on the Internet, now is the time to get to work on these 3 elements. It does not matter if you’ve been in business for years or if you’re just getting started, these are the elements that make business happen.

I can help you with any or all of these things, from helping you get a product, to finding an audience and making offers they will respond to, this is the work I’ve been doing for my clients since 1995.

Recently, I’ve been helping my clients offer other people’s products and rather than the standard 50% commissions, they are keeping a full 100% of the sale instead.

Think about it, with no customer service, no fulfillment issues, and nothing to do other than make offers to new audiences, this is the best, most effective way to fill up your Pay-Pal account quickly!

The neat thing with this type of arrangement is that all you’re really doing is getting an offer in front of an audience and letting other people do all the hard stuff.

They’ve created the product. They’ve written the sales letter. They’ve done the testing and refining, Now you come along an connect their message with an appropriate audience and they handle everything else while all the revenue goes to you.

Here’s just one example of just such a product:

http://www.UltimateWealth.com/e1.htm

If you want to offer this to your list, all you do is buy one copy for yourself and complete the information they require to set up your own link so every sale results in 100% commission for you. Simple. And there many more products just like this that you can sell as if they are your own.

The Internet remains a place where there is endless possibilities for building a business.

If you need help, I’m here for you. If you want to get on the fast track, drop me an e-mail and I’ll be happy to meet with you to show you how I can help you.

Be outstanding!

Robert Imbriale
Master Coach
http://www.UltimateWealth.com/e1.htm

To completely over-simplify things, the applications are what  make is possible for us to create, share, and use the content we  find on the Internet. So to say content is King, you’d have to  also say that the applications are Queen in order to have a more  complete view of the Internet. There are all kinds of  applications from the browsers that make surfing the Internet  possible to all sorts of applications that manage and deliver the  content.

Think about it. Without the application we know as Google, how  would you find the content you’re looking for on the Internet?  I’ve been there and I remember finding things online was next to  impossible, but that was back in 1987. Then we have Adobe TM  Flash that allows us to see and hear sounds and images over the  Internet.

There are sorts of content management systems available to us  today that simply didn’t exist a few years back. As it becomes  easier and easier to manage and digest, the demand for new  content grows and grows. 

Marketers who create quality content often find they are able to  generate large amounts of traffic, they usually have large  mailing lists, and it almost goes without saying that they  usually have healthy bank accounts.

It all starts with the content. The more you create, share,  distribute, the better off you’ll be in building a profitable  business on the web. If you want the real secret to Internet  success, this is it.

Content comes in many forms, and it’s best to use as many forms  as possible on your web site because there are now so many ways  to access and use content and not everybody wants it the same  way. Some people love to read, others prefer to listen, some  prefer to sit back and watch a video.

As you develop your content, think about creating not just  written articles, white papers, and special reports. Be sure to  add streaming audio, podcasts, videos, screen-captures, and even  animations to your mix.

Sometimes it’s best to offer the same content in different  formats. For instance, you might offer an article as both a  regular web page and a downloadable .PDF file. You might offer a  video and also offer just the audio track from that same video.

Now how do you get from creating content to building a successful  business?

Think about why most people use the Internet. They get online and  check e-mail. They log into their social networks to keep up with  their friends. They search for  information to help them answer a  question. They look for things to buy. They  come to play games  and meet people. All of these activities revolve around finding  and using content.

When you’ve got content on your web site and you make it easy for  people to find,  you increase the traffic to your web site,  naturally.

The more content you have, the more people will be stopping by  your webs site. Truly the days of the single-page sales letter  web sites are done. You’ve got to do more than make a compelling  sales pitch, you’ve got to demonstrate that you’re the leader in  your market. You’ve got to show people why they need what you  have and how it will truly make their lives better. And most of  all, you’ve got to let them sample your stuff before they buy.

Let’s look at it from the customer’s perspective. Your customer  wants the best of  what’s available but how can they figure out  what’s best from a sales letter alone? They need more information  that’s not in the form of a sales pitch. They need to feel like  they can try it on, test it out, and they can do that when you  offer them plenty of content on your web site.

So if you’re selling a product that is best demonstrated in a  video, be sure you have a number of videos on your web site  showing customers using and loving your product. If you sell  consulting, demonstrate your knowledge of your topic with  articles, reports, white papers, audio presentations, and even  videos of you speaking about to an audience.

As you plan your content, also keep in mind how you’re going to  present it on your web site so that’s its in the formats people  can really use, that it’s easy to find, and that’s it readily  accessible from different Internet devices, including smart  phones.

If you’ll take to time to do this, what you’ll soon realize is  that your sales letters will perform better, people will not need  as much strong-arm salesmanship before they buy, your mailing  list will grow, and your web site will show up in more places on  the Internet.

It’s no surprise that web sites that offer a lot of content lead  the field when it comes to sales. Take a look at your web site  today and think about how a new visitor would really get to  sample what it is you do without having to buy what you’re  selling.

How good is your web site at attracting new visitors without  little or no direct effort on your part? Do you have enough  easily accessible content on your web site to keep people coming  back for more?

Most web sites, including my own, can always use more great  content. Adding content is the best and profitable use of your  marketing dollars because the return on your investment continues  for years.

For instance, in 1991 I wrote my very first article on marketing.  It was published in a national business magazine a few months  later and it continues to appear on the Internet almost 20 years  later. In that time, this one article has been read more than a  million times, and has generated countless sales for my business.  What other kind of marketing can do that?

In my opinion, no other marketing piece can do what adding fresh  content to your web site can. Ideally, you’ll be adding new  content regularly, and expiring content that is no longer  relevant. When you do, you’ll have the most profitable marketing  strategy working for you all day, every day for years to come.
About the Author

Robert Imbriale is the author of the best-selling book,  Motivational Marketing (Wiley, 2007). He has personally coached  thousands of business owners since he began coaching in 1995. He  is a leader in the marketing industry and regularly appears on  radio and television. To get your free copy of ‘Why People Buy’  go to  www.UltimateWealth.com/money.htm

But you’re not sure where to start?

I had a call with a new coaching client the other day who wanted, more than anything, to build a list that he could use to market his products. He had the right idea, but his ideas on how to go about building that list sounded like they came from an old time movie!

In fact, he was so lost when it came to building a list that had he even tried what he had in mind, he would have lost his shirt! A lot has changed on the web in recent years, and building a list today is NOTHING like it was just 12 months ago.

In fact, today, it’s easier, faster, and cheaper than at anytime in history, yet few people have figured that out yet! Over the past year, I’ve been showing my clients where the tools are on the web, how to quickly build a list of people who WANT to hear from you, and I’ve been showing them what to say and how often to say it so that they make more sales.

I’ve been really amazed at their results. I’ve been watching them add new clients, and increase their sales and build larger and larger lists and it’s been a complete thrill for me.

I’ve been doing these same things too, and my business is also growing and I’m picking up new clients and adding new sales regularly. But is what I’m doing and showing my clients to do even legal? And if it is, why doesn’t it cost anything?

It’s a lot like when I first discovered the power of e-mail. At that time, NOBODY was using e-mail to sell anything. But I knew it was a great tool and I began building a list and mailing to my list each and every week. This was back in 1995.

Over time, word got out and soon enough everybody jumped on the e-mail bandwagon and soon e-mail just wasn’t as effective as it once was. What I’ve discovered is every similar. It’s not popular at the moment, but it will be in just a few years. But for the small group of us who know about it today, we’re making the most of it!

In the last 6 weeks, I’ve added close to 1,000 people to my mailing list. These people are HIGHLY targeted prospects for my business, and I can now contact them daily if I wanted to, and it cost me exactly nothing to do. The annual return on these new prospects is easily going to be in the hundreds of thousands of dollars for my company. My marketing costs are zero.

If you’d like to know more, I would invite you to request a complimentary one-on-one coaching session with me using the form you’ll find on this web site.

http://www.robertimbriale.com/index.php?option=com_content&view=article&id=104&Itemid=63

If you’re in the information marketing business, you’re a coach, a speaker, or a consultant, I want to talk to you about this because it will change everything about your business!

Please note that I can only work with 3 more people at this point, so if you like what you’re hearing, run, don’t walk, to grab you complimentary coaching session now!

Remember, those who succeed never wait, they take action, lots of action, and they do it now!

http://www.robertimbriale.com/index.php?option=com_content&view=article&id=104&Itemid=63

Be outstanding!Robert Imbriale
Master Coach
http://www.RobertImbriale.com

The Internet was a very different place back then, and few business owners really thought much of it. In fact, many believed it was just another trend or fad that would soon fade. I never thought that for one moment from the very first day I logged onto an online service in 1984 to this very day.

The basic premise of generating a lead has not changed. In order to get the contact information you want from a potential customer, they need to get something of value from you. That’s the BIG secret of lead generation.

Make them an offer of something that they view of being valuable and they will generally be happy to give you their contact
information.

Offer them a trip to Hawaii and you’ll build a list of tens of thousands of people in just a few days.

On your web site, you should ideally have a number of offers, and not all of them should be linked to from your home page.

I use some of my lead generation pages for book launches, search engine traffic, joint-ventures, banner ads, classified ads, direct mail, and press releases so they are NOT visible to the general public.

I’m running a new campaign now for an audio program I have on tapping into your prospect’s emotions well creating your marketing materials. Using this simple page, I’m building what will soon be a new prospecting list for my products.

Take a look here: http://www.UltimateWealth.com/money.htm

Go ahead and request the audio to see how the system works, and to get a copy of this audio for your own education.

Then, give some thought to a simple page you can create to generate leads from all of your marketing efforts.

I’ve found a new e-mail service provider that has been very good in terms of getting e-mail delivered, ease of use, and has decent
tech support too. If you need a new mail service provider, have a look here: http://tinyurl.com/ybx8tzn

As always, if you have questions, please do let me know!

You can make this year one to remember (in a GOOD way!!) if you’re willing to stay focused and do the things that really matter most.

Be outstanding!
Robert Imbriale
Master Coach