Today, I am inviting you to tune into a very special live video broadcast unlike any other I’ve ever delivered.

You see, like you, I’ve been searching for ways to build my business during these challenging economic times. But unlike so many other people, my solution did not include working harder, longer, or even faster.

Instead, I wanted to find ways to work less, have multiple income streams that are both predictable and reliable so that I’d have more time to do other things other than chasing dollars.

Today, I’m going to share with you what I’ve uncovered and how I’m now filling up my PayPal account each and every month.

What I’m going to share with you is unlike anything I’ve every shared and it’s likely not something you’ve ever heard from anybody else, so I would highly encourage you to tune in Tuesday July 27th at 7pm EST (4pm PST) for this special broadcast.

You can invite your Facebook friends, tell your Twitter followers, and invite your personal friends and family if you feel this could be relevant to them.

Register here for this event and I’ll immediately send you the link to watch live over your computer.

Go to: http://uwitv.com/3

This is an event you will want to watch!

Be outstanding!

Robert Imbriale
Master Coach
http://uwitv.com/3

If there’s one marketing element that has helped me become more successful than any other it’s customer testimonials.

Listen, I can rave about just how good I am as a coach all day long, but that will never be enough to convince a new client to hire me as their coach, consultant, or mentor.

But if my clients rave about it, their words have incredible power and more often than not, it’s their words that close the deals, not mine.

Ironically, as a long-time marketer, I can market anybody in any market yet I can’t sell myself! But I can let me customers sell me instead and that’s how I build my business.

If you’re not using testimonials in your marketing, on your web site, in your e-mail messages, you’re leaving the most powerful marketing tool out of the mix!

What’s it costing you to NOT have other people raving about you?

How many more clients would buy from you if only they could hear from people who have already bought from you and who have experienced what you offer and are so happy about it, they can’t wait to tell the world!

Well, I’m writing to you to tell you that there is new, more powerful way to use client testimonials on your web site.

The days of using simple text-only testimonials on your web site are over. There is a new, much more powerful, much more profitable way to put testimonials to work for you, and it’s called “Signature Testimonials.”

Unlike anything else on the web, these testimonials are captured, edited, and presented in very high quality right on any page of your web site. You just have to hear them for yourself to truly understand their real power.

Listen to mine by going to my web site at

http://www.UltimateWealth.com

Just turn up your speakers and listen to how my clients are raving about what they got from working with me.

Now, these Signature Testimonials have already helped me enroll new clients into my coaching programs, seminars, web casts, and they have even helped me sell more products on my web site.

I’ve also eliminated the need to have potential new clients speak with my past of current clients before making the decision to work with me. Now I simply invite them to listen to my Signature Testimonials and that’s all it takes!

If you’re a coach, a speaker, or if you sell products or services where you are the creator of the products, or the one who delivers the service, you need Signature Testimonials!

If you have clients who are raving fans, you want to use Signature Testimonials so that you let what your clients have to say about you do the selling for you.

Have a look here for more details:

http://www.SignatureTestimonials.com

I learned my lesson about using testimonials in my marketing a long, long time ago. I’d spent thousands of dollars in direct mailing a sales letter to possible clients and got not one response! When I added just 2 testimonials to that same letter, I began seeing checks appearing in my mailbox.

From that day forward, I’ve been using testimonials in everything I create for myself or my clients. They work.

They increase your sales, and honestly, I’ve never seen anything quite as good as Signature Testimonials and I’m really excited about putting them to work for my business.

Signature Testimonials are the creation of my friend, Mike Lamb, a long-time professional radio host with a passion for helping businesses.

If you’re looking for a powerful marketing advantage, I suggest you have a close look at what Mike is offering here with his Signature Testimonials.

Go to http://www.SignatureTestimonials.com

I think you’re going to like what you hear…

Be outstanding!

Robert Imbriale
Master Coach
http://www.UltimateWealth.com

You’ll never see this day the same way again!

You might have guessed that I don’t see “President’s Day” as the rest of the country does. To me, the real heroes will always be the presidents of companies. Yes, even a 1-person operation is worth celebrating today.

Throughout time, it has been the business owner who has created the jobs, taken the risks, invented the technology, and generally helped to move society forward in so many areas.

It’s the people who dare to step into the role of company President who are the heroes that I celebrate today.

I’ve always been impressed by these people. I’ve always aspired to be one. And I’ve spent the bulk of my career encouraging people to step up and become the President of their own organizations.

For those who are not in business, you are still, and will always be, the President of your own life. You’re the person who decides what’s right, what’s important, and where you want to go. That takes guts and if you’re in this role (as we all are) you set the course, you make to rules, and you get to live with the results – good or bad.

So today, as you think about President’s Day, think about the people who are, just like you, embracing their roles as President of their business, or as President of their lives.

Take a moment and ponder this. If you were truly the person who was making all the rules, the person in charge of your life, the President of it all, what would you do differently than you’re doing today?

Would you be putting up with the things you’ve been putting up with in your life that you don’t enjoy?

Would you be looking for new and better ways to live your life?

Would you have plans in place to build an even more successful business?

Go ahead and give yourself the promotion you truly deserve. Go ahead and sit at the helm of your life and take back the control that’s truly yours.

Go ahead and assume the position of being the President of everything in your life and stop giving away your power.

Celebrate today, not for those people who have served as heads of state, but the real heroes, those that served and continue to serve as the leaders of the companies that make our world work.

If you’ll allow me, I’d like to include YOU in that group.

Live Webcast Today

Today at 7pm EST (4pm PST) you can tune into a very special live webcast where I’ll be sharing some of my favorite strategies for taking a business to all new levels of success.

Point your browser to http://www.MotivationalMarketing.TV

Use the password: motivation and you will be able to watch, listen, and chat with us during the broadcast!

Celebrate the day in style!

Be outstanding!

Robert Imbriale
Master Coach
http://www.RobertImbriale.com

But you’re not sure where to start?

I had a call with a new coaching client the other day who wanted, more than anything, to build a list that he could use to market his products. He had the right idea, but his ideas on how to go about building that list sounded like they came from an old time movie!

In fact, he was so lost when it came to building a list that had he even tried what he had in mind, he would have lost his shirt! A lot has changed on the web in recent years, and building a list today is NOTHING like it was just 12 months ago.

In fact, today, it’s easier, faster, and cheaper than at anytime in history, yet few people have figured that out yet! Over the past year, I’ve been showing my clients where the tools are on the web, how to quickly build a list of people who WANT to hear from you, and I’ve been showing them what to say and how often to say it so that they make more sales.

I’ve been really amazed at their results. I’ve been watching them add new clients, and increase their sales and build larger and larger lists and it’s been a complete thrill for me.

I’ve been doing these same things too, and my business is also growing and I’m picking up new clients and adding new sales regularly. But is what I’m doing and showing my clients to do even legal? And if it is, why doesn’t it cost anything?

It’s a lot like when I first discovered the power of e-mail. At that time, NOBODY was using e-mail to sell anything. But I knew it was a great tool and I began building a list and mailing to my list each and every week. This was back in 1995.

Over time, word got out and soon enough everybody jumped on the e-mail bandwagon and soon e-mail just wasn’t as effective as it once was. What I’ve discovered is every similar. It’s not popular at the moment, but it will be in just a few years. But for the small group of us who know about it today, we’re making the most of it!

In the last 6 weeks, I’ve added close to 1,000 people to my mailing list. These people are HIGHLY targeted prospects for my business, and I can now contact them daily if I wanted to, and it cost me exactly nothing to do. The annual return on these new prospects is easily going to be in the hundreds of thousands of dollars for my company. My marketing costs are zero.

If you’d like to know more, I would invite you to request a complimentary one-on-one coaching session with me using the form you’ll find on this web site.

http://www.robertimbriale.com/index.php?option=com_content&view=article&id=104&Itemid=63

If you’re in the information marketing business, you’re a coach, a speaker, or a consultant, I want to talk to you about this because it will change everything about your business!

Please note that I can only work with 3 more people at this point, so if you like what you’re hearing, run, don’t walk, to grab you complimentary coaching session now!

Remember, those who succeed never wait, they take action, lots of action, and they do it now!

http://www.robertimbriale.com/index.php?option=com_content&view=article&id=104&Itemid=63

Be outstanding!Robert Imbriale
Master Coach
http://www.RobertImbriale.com

The Internet was a very different place back then, and few business owners really thought much of it. In fact, many believed it was just another trend or fad that would soon fade. I never thought that for one moment from the very first day I logged onto an online service in 1984 to this very day.

The basic premise of generating a lead has not changed. In order to get the contact information you want from a potential customer, they need to get something of value from you. That’s the BIG secret of lead generation.

Make them an offer of something that they view of being valuable and they will generally be happy to give you their contact
information.

Offer them a trip to Hawaii and you’ll build a list of tens of thousands of people in just a few days.

On your web site, you should ideally have a number of offers, and not all of them should be linked to from your home page.

I use some of my lead generation pages for book launches, search engine traffic, joint-ventures, banner ads, classified ads, direct mail, and press releases so they are NOT visible to the general public.

I’m running a new campaign now for an audio program I have on tapping into your prospect’s emotions well creating your marketing materials. Using this simple page, I’m building what will soon be a new prospecting list for my products.

Take a look here: http://www.UltimateWealth.com/money.htm

Go ahead and request the audio to see how the system works, and to get a copy of this audio for your own education.

Then, give some thought to a simple page you can create to generate leads from all of your marketing efforts.

I’ve found a new e-mail service provider that has been very good in terms of getting e-mail delivered, ease of use, and has decent
tech support too. If you need a new mail service provider, have a look here: http://tinyurl.com/ybx8tzn

As always, if you have questions, please do let me know!

You can make this year one to remember (in a GOOD way!!) if you’re willing to stay focused and do the things that really matter most.

Be outstanding!
Robert Imbriale
Master Coach

You’re up to date on the latest political posturing, the economy, you know if the Dow closed up or down on any given day, and maybe you’re one of those who knows every detail of
a story that’s carried on for weeks or months.

Think about it for a moment. All of this means that you need to continually learn about new things each and every day. So you’re learning by reading, watching, and remembering what you’ve just been exposed to.

Now let me ask you the question that could change everything for you, as it has for me. What if, instead of investing your time watching the news, reading the paper, or browsing news magazines, you took that hour or so each day and instead read a book, listened to a training session on audio CD, or watched a DVD of a speaker or teacher instead?

If you were to do these things, which really is only a small shift in a habit you’ve build up over the years, it would not take you long at all to become a master (yes, a MASTER) at whatever you decided to learn about.

This simple strategy has been the single, most effective tool I’ve ever used in building my own career.

If I do watch or read the news, I limit my time to under 10 minutes, then I take the rest of the time to watch, listen, or read something that will help me become a better person
in some way.

And, by the way, I certainly do NOT limit myself to just business and marketing topics! I read a ton of stuff on Law of Attraction, health, psychology, self-help, video production, public relations, and the list goes on and on.

When people look at me and wonder why it is that I seem to know so much about so many different topics, I have to chuckle because all I’m really doing is investing the same hours you have too into learning things that matter over the long term (and that will affect my life) rather that on things that only matter for the moment (or that don’t really affect my life).

If I want to know about what happened in the past, I can pick up a history book and read about it. What’s most important to me is what is going to happen in the days, months, and years ahead. This is where I can make an impact and this is what drives my passion to learn.

This is why I’m writing this to you today. I’d like to help you break an old pattern that has really not served you and instead help you to create a new pattern that will serve you and reward you in many unimaginable ways in the days, months, and years ahead.

To do that, I’d like to encourage you to at very least consider adding some better influences in your life. You’re never going to get rich watching the news, but listening to powerful presentations by people who really do have your best interest at heart will make all the difference in your life.

So today, turn off the television. Make a decision that your mind is far too important to be influenced by people who’s only goal seems to be to make you feel bad about who you
are.

Instead, turn on the good stuff!

Listen to my weekly radioshow. This week, I’ll be sharing my strategies for building your business on Facebook. Tune in Wednesday at 7pm EST (4pm PST).

The vision of this show is simply to give you new ideas each week on how to be more effective in your business.

The show is now heard around the world, is syndicated on 35 web portals, is available on iTunes, and you can listen each week whenever you’d like, all at no cost to you.

So there’s one less hour you need to fill.

Next, have a look here:

http://www.ultimatewealthstore.com/products.htm

You’ll find a nice selection of programs you can listen to that will inspire you, motivate you, and educate you all at the same time!

While this is not all you can do, it’s a great start. Go ahead, give it a shot. Even if you do it for just one week, I assure you, your life will be better. Then, you’ll simply want to continue with this strategy as you create more and more success for yourself, regardless of what’s being reported in the news media!

Until next time..

Be outstanding!

Robert Imbriale
‘The Motivational Marketer’
http://www.UltimateWealthStore.com

With job losses at all time highs, and no sign of anything happening in Washington having any effect on the economy, are you worried about your practice?

I’m going to let you in on a conversation I had earlier in the day about building a chiropractic practice in rough economic waters.

I have a belief about life that says that no matter what the issue, everything has two sides. There’s the positive side, and then there is the negative side.

At times, one or the other will demand more attention, but at all times, both sides are active.

Right now, it’s evident that economic bad news is the dominant story. Yet, there are many bright spots too.

In fact, right now, if you look, you can indeed find businesses that are growing.

Take Amazon.com for instance. They grew and had record sales over the holiday season, and they continue to see growth now.

Internet Retailer magazine today reported that the top 500 Internet retailers, including Amazon.com, posted an average 15.16% GAIN in sales in 2008 over 2007.

What does that mean for your practice?

Here’s my take on the issue. There are many things you could be doing right now to encourage your existing patients to come back for an office visit. The challenge for many Doctors is that they seem to be frozen as they get wrapped up in all the economic turmoil.

But, is there a positive side to all of this? I believe there is and I also believe you should be using it to BUILD your practice right now.

Here’s what I would do. First, I’d make a list of all the reasons why a patient can benefit from an office visit as they are going through
these rough times.

Think about how they may be feeling. Maybe they are feeling additional financial stress, fear, and maybe that’s having an impact on their  health and well-being.

Think about all the dozens of things you can do for that patient to help them deal with the stress and fear and help assure they remain
healthy in dealing with it all.

You might write them a letter and explain that you understand that they may be feeling additional stress and that skipping getting preventative chiropractic adjustments is simply not something they should be doing right now.

I’d go on to explain to them how their body deals with stress and what that additional stress load can end up causing in terms of new health issues if it’s not managed now.

In a very friendly and non-threatening way, encourage your patients to put themselves first, to take the time to manage their health, and to make the small investment now to avoid much larger medical expenses later when things get worse.

This is a great time to let your patients know you care. They are hurting, they are worried, they are scared. As a leader, it’s your role to step up to the plate right now and lead them on the right path.

I truly believe that we will get past these rough times and the people who will ultimately lead us out of this mess are people like you and I.

We’re the true leaders in our society, and although we get little credit for our work, we know who we are, and that’s more than enough for most of us.

The people we love need us to stand tall and stand strong and help guide the way to recovery.

We can’t sit back and wait and hope it all just goes away on its own and everybody makes it through without harm.

Reach out to your patients right now. Let them know that you care and that you have the skills, the tools, and the desire to help them
make it through.

Your patients are indeed counting on you.

Be Outstanding

 
Robert Imbriale
‘The Motivational Marketer’

Answer: The first thing to realize is what you really do for your patients. Yes, you do treat their physical bodies, but the reason they come to you in the first place has more to do with emotion than with their physical health. The emotion they want to feel most is one of relief. They want you, the person they are turning to for help, to give them that relief. The best way to do that is to lead by example.

This is hard, even impossible, to do if you’re suffering from the stresses of your own financial worries.

More than ever, this is the time for leadership. My clients, and your patients are all asking for relief from what’s bringing them down, and they are turning to us as the leaders who can provide them with the relief they seek.

First, worrying about your personal financial situation will, of course, only make it worse. When you’re worried, your patients can feel it, and they will not get the relief they are seeking from you and, in time, they will stop coming back.

As a healer and a leader, getting yourself into a strong emotional state before you start seeing patients each day is vitally important for both you and your patients.

Put your focus on what you want, and find ways to relieve your own pressures so that when you are with your patients, they are getting the best of what you have to offer.

If you can’t find anything to look forward to, try just ignoring your own issues by focusing your love and attention on your patients.

This is a far better solution than being in the treatment room with thoughts of fear and panic running through your head and only half paying attention to your patients.

When your own energy is high, your patients will have a better experience and they will get the relief they seek from you. Even if you say not a word, your energy alone will be enough to help them feel better. This will make them want to come back again, and it will result in them telling their friends about you.

The real magic here has everything to do with how you show up for your patients. They are in pain, and if you’re also in pain, how much good can you really do for them? You know you can do better, and your patients deserve it.

I’d be happy to answer your questions too!  Just e-mail me at robert@ultimatewealth.com

People are cutting back. They are spending on things that are of immediate importance and putting off anything they can that is not important for them right now. Unfortunately, that includes a non-essential visit to the Chiropractor.

I’ve been speaking with several Chiropractors about this very real situation, which is causing some DC’s to struggle financially. I believe there are ways to mitigate the effects of a sluggish economy and actually encourage continued patient visits from those patients that might otherwise skip a few appointments while funds are tight.

The difficult part in getting patients back into the office is that many have been conditioned to see their Chiropractic care as vital and necessary only when they are in pain. As a general rule, patients still don’t see their Chiropractic care for what it really is: preventative.

The solutions to this problem are not immediate, but there are things you could initiate today that will result in increased patient return visits. To begin with, you must understand that your patients are typically not as well-versed in the real benefits of regular Chiropractic care as you’d hope they would be. In fact, as you probably know, they tend to schedule appoints only when they are in pain, hoping for a quick-fix solution to their in-the-moment struggle.

This is not their fault! This is what they have been led to believe over the years, and it’s an issue that YOU can overcome with your patients, starting right now.

First, you’ve got to be able to put yourself in your patient’s shoes. You’ve got to see life from their perspective. This is what I call “patient-centered marketing.”

What are they struggling with? Are there some seasonal issues that you know you can help them with that they may not even be aware of?

An example of this is the flu season. Many patients refuse to get flu shots, and tend to go through the flu season hoping they won’t get sick. What solutions can you provide for them to help them make it through the flu season without incident? Do you have a supplement regime to offer?

What you’re looking to do is put forth a message to help them solve a problem that may not yet be affecting them, but may soon be a an issue, by literally packaging what you offer as the solution they are seeking.

Getting your patients to come in more frequently is not rocket science, doesn’t have to be expensive, and can be done with a simple e-mail message, phone call, or mailed letter.

You know why your patients need to keep coming in for care, now all you’ve got to do is CONNECT with them by meeting them where they are and offering them solutions relative to the challenges they are currently facing.

If that sounds like a mouthful, it’s actually much easier than it sounds. Let me give you another example.

Let’s say it’s late in the year, and you know many of your patients will do things counter to what would be in their best interest health-wise. They will be at company parties, they will be eating foods that are rich in white refined sugar, and they will be consuming more alcohol than usual. You now have a fabulous opportunity to demonstrate why skipping a Chiropractic adjustment is simply not a good idea. Their bodies will need more support during these times of increased stress, and abuse.

So you let them know this, then give them YOUR solutions. Invite them to come into your office for a special “Holiday Tune-Up” or “Flu-Prevention visit.

What you’ve done with this approach, although it sounds incredibly simple, is powerfully connected with them right where they are, reminding them that what you do is so much more than simply fix back pain.

Over time, what you’ll have is a patient base that has a better understanding of what you have to offer, and a who will make better use of your services, in good times or bad.

Let your patients know that with increased financial stress, it’s their bodies that bear the brunt of that stress, and now is not the time to be skipping out on their favorite Chiropractor.

You can serve your patients greatly with this approach by both educating them about your true abilities and giving them the added support they need to make it through these tough times.