If there’s one marketing element that has helped me become more successful than any other it’s customer testimonials.

Listen, I can rave about just how good I am as a coach all day long, but that will never be enough to convince a new client to hire me as their coach, consultant, or mentor.

But if my clients rave about it, their words have incredible power and more often than not, it’s their words that close the deals, not mine.

Ironically, as a long-time marketer, I can market anybody in any market yet I can’t sell myself! But I can let me customers sell me instead and that’s how I build my business.

If you’re not using testimonials in your marketing, on your web site, in your e-mail messages, you’re leaving the most powerful marketing tool out of the mix!

What’s it costing you to NOT have other people raving about you?

How many more clients would buy from you if only they could hear from people who have already bought from you and who have experienced what you offer and are so happy about it, they can’t wait to tell the world!

Well, I’m writing to you to tell you that there is new, more powerful way to use client testimonials on your web site.

The days of using simple text-only testimonials on your web site are over. There is a new, much more powerful, much more profitable way to put testimonials to work for you, and it’s called “Signature Testimonials.”

Unlike anything else on the web, these testimonials are captured, edited, and presented in very high quality right on any page of your web site. You just have to hear them for yourself to truly understand their real power.

Listen to mine by going to my web site at

http://www.UltimateWealth.com

Just turn up your speakers and listen to how my clients are raving about what they got from working with me.

Now, these Signature Testimonials have already helped me enroll new clients into my coaching programs, seminars, web casts, and they have even helped me sell more products on my web site.

I’ve also eliminated the need to have potential new clients speak with my past of current clients before making the decision to work with me. Now I simply invite them to listen to my Signature Testimonials and that’s all it takes!

If you’re a coach, a speaker, or if you sell products or services where you are the creator of the products, or the one who delivers the service, you need Signature Testimonials!

If you have clients who are raving fans, you want to use Signature Testimonials so that you let what your clients have to say about you do the selling for you.

Have a look here for more details:

http://www.SignatureTestimonials.com

I learned my lesson about using testimonials in my marketing a long, long time ago. I’d spent thousands of dollars in direct mailing a sales letter to possible clients and got not one response! When I added just 2 testimonials to that same letter, I began seeing checks appearing in my mailbox.

From that day forward, I’ve been using testimonials in everything I create for myself or my clients. They work.

They increase your sales, and honestly, I’ve never seen anything quite as good as Signature Testimonials and I’m really excited about putting them to work for my business.

Signature Testimonials are the creation of my friend, Mike Lamb, a long-time professional radio host with a passion for helping businesses.

If you’re looking for a powerful marketing advantage, I suggest you have a close look at what Mike is offering here with his Signature Testimonials.

Go to http://www.SignatureTestimonials.com

I think you’re going to like what you hear…

Be outstanding!

Robert Imbriale
Master Coach
http://www.UltimateWealth.com

It’s 2am.

The phone rings.

At first you ignore it and hope it stops. It rings again, and again, and again. Finally, you stumble out of bed and search for the handset.

On the phone is somebody you care a lot about. A parent, sibling, your significant other. Something horrible has just happened to them.

What do you say to them?

What should you never say?

Do you even know what you would say in such a crisis situation?

The truth is most of us have no clue what to say, and in the moment what we say can have a lasting impact. You can either help them immensely, or what you can say can actually make things worse.

This week, I’m doing something very, very different. Instead of talking to you about building your business, I’m going to help you in an area that most people never give a second thought to until that phone call comes and there is an emotional crisis you must deal with in that moment.

It happened to me back in 1995. Luckily, I had just completed an intensive training program and had at least some idea how to handle the situation.

In my case, I prevented a best friend from committing suicide. Since that time, I’ve been faced with emotional crises a dozen or more times and in each instance, I’ve always known what to do and how to handle it.

What about you?

I want to you stop what you’re doing, and make a note in your calendar right now to tune in and listen to an interview I will be conducting this Thursday.

There is NO CHARGE to listen to the interview. There is no required reading, nothing to do other than show up ready to listen and learn.

I will be interviewing Aurora Winter who has made a career out of coaching people in crisis. Her message is not only timely, it’s important for all of to hear.

She is asking only that you register so she knows you’re coming and she will send you the information so you can listen to the interview uninterrupted.

I am personally really looking forward to hearing what she has to say because I know I can learn a thing or two and you will be able to as well.

http://www.UltimateWealth.com/aurora.htm

Coaching Clients in Crisis
with Aurora Winter

http://www.UltimateWealth.com/aurora.htm

Just think of this as CPR for the emotions…

Until next time, remember to..

Be outstanding!

Robert Imbriale
Master Coach
http://www.UltimateWealth.com/aurora.htm

You’ll never see this day the same way again!

You might have guessed that I don’t see “President’s Day” as the rest of the country does. To me, the real heroes will always be the presidents of companies. Yes, even a 1-person operation is worth celebrating today.

Throughout time, it has been the business owner who has created the jobs, taken the risks, invented the technology, and generally helped to move society forward in so many areas.

It’s the people who dare to step into the role of company President who are the heroes that I celebrate today.

I’ve always been impressed by these people. I’ve always aspired to be one. And I’ve spent the bulk of my career encouraging people to step up and become the President of their own organizations.

For those who are not in business, you are still, and will always be, the President of your own life. You’re the person who decides what’s right, what’s important, and where you want to go. That takes guts and if you’re in this role (as we all are) you set the course, you make to rules, and you get to live with the results – good or bad.

So today, as you think about President’s Day, think about the people who are, just like you, embracing their roles as President of their business, or as President of their lives.

Take a moment and ponder this. If you were truly the person who was making all the rules, the person in charge of your life, the President of it all, what would you do differently than you’re doing today?

Would you be putting up with the things you’ve been putting up with in your life that you don’t enjoy?

Would you be looking for new and better ways to live your life?

Would you have plans in place to build an even more successful business?

Go ahead and give yourself the promotion you truly deserve. Go ahead and sit at the helm of your life and take back the control that’s truly yours.

Go ahead and assume the position of being the President of everything in your life and stop giving away your power.

Celebrate today, not for those people who have served as heads of state, but the real heroes, those that served and continue to serve as the leaders of the companies that make our world work.

If you’ll allow me, I’d like to include YOU in that group.

Live Webcast Today

Today at 7pm EST (4pm PST) you can tune into a very special live webcast where I’ll be sharing some of my favorite strategies for taking a business to all new levels of success.

Point your browser to http://www.MotivationalMarketing.TV

Use the password: motivation and you will be able to watch, listen, and chat with us during the broadcast!

Celebrate the day in style!

Be outstanding!

Robert Imbriale
Master Coach
http://www.RobertImbriale.com

But you’re not sure where to start?

I had a call with a new coaching client the other day who wanted, more than anything, to build a list that he could use to market his products. He had the right idea, but his ideas on how to go about building that list sounded like they came from an old time movie!

In fact, he was so lost when it came to building a list that had he even tried what he had in mind, he would have lost his shirt! A lot has changed on the web in recent years, and building a list today is NOTHING like it was just 12 months ago.

In fact, today, it’s easier, faster, and cheaper than at anytime in history, yet few people have figured that out yet! Over the past year, I’ve been showing my clients where the tools are on the web, how to quickly build a list of people who WANT to hear from you, and I’ve been showing them what to say and how often to say it so that they make more sales.

I’ve been really amazed at their results. I’ve been watching them add new clients, and increase their sales and build larger and larger lists and it’s been a complete thrill for me.

I’ve been doing these same things too, and my business is also growing and I’m picking up new clients and adding new sales regularly. But is what I’m doing and showing my clients to do even legal? And if it is, why doesn’t it cost anything?

It’s a lot like when I first discovered the power of e-mail. At that time, NOBODY was using e-mail to sell anything. But I knew it was a great tool and I began building a list and mailing to my list each and every week. This was back in 1995.

Over time, word got out and soon enough everybody jumped on the e-mail bandwagon and soon e-mail just wasn’t as effective as it once was. What I’ve discovered is every similar. It’s not popular at the moment, but it will be in just a few years. But for the small group of us who know about it today, we’re making the most of it!

In the last 6 weeks, I’ve added close to 1,000 people to my mailing list. These people are HIGHLY targeted prospects for my business, and I can now contact them daily if I wanted to, and it cost me exactly nothing to do. The annual return on these new prospects is easily going to be in the hundreds of thousands of dollars for my company. My marketing costs are zero.

If you’d like to know more, I would invite you to request a complimentary one-on-one coaching session with me using the form you’ll find on this web site.

http://www.robertimbriale.com/index.php?option=com_content&view=article&id=104&Itemid=63

If you’re in the information marketing business, you’re a coach, a speaker, or a consultant, I want to talk to you about this because it will change everything about your business!

Please note that I can only work with 3 more people at this point, so if you like what you’re hearing, run, don’t walk, to grab you complimentary coaching session now!

Remember, those who succeed never wait, they take action, lots of action, and they do it now!

http://www.robertimbriale.com/index.php?option=com_content&view=article&id=104&Itemid=63

Be outstanding!Robert Imbriale
Master Coach
http://www.RobertImbriale.com

The Internet was a very different place back then, and few business owners really thought much of it. In fact, many believed it was just another trend or fad that would soon fade. I never thought that for one moment from the very first day I logged onto an online service in 1984 to this very day.

The basic premise of generating a lead has not changed. In order to get the contact information you want from a potential customer, they need to get something of value from you. That’s the BIG secret of lead generation.

Make them an offer of something that they view of being valuable and they will generally be happy to give you their contact
information.

Offer them a trip to Hawaii and you’ll build a list of tens of thousands of people in just a few days.

On your web site, you should ideally have a number of offers, and not all of them should be linked to from your home page.

I use some of my lead generation pages for book launches, search engine traffic, joint-ventures, banner ads, classified ads, direct mail, and press releases so they are NOT visible to the general public.

I’m running a new campaign now for an audio program I have on tapping into your prospect’s emotions well creating your marketing materials. Using this simple page, I’m building what will soon be a new prospecting list for my products.

Take a look here: http://www.UltimateWealth.com/money.htm

Go ahead and request the audio to see how the system works, and to get a copy of this audio for your own education.

Then, give some thought to a simple page you can create to generate leads from all of your marketing efforts.

I’ve found a new e-mail service provider that has been very good in terms of getting e-mail delivered, ease of use, and has decent
tech support too. If you need a new mail service provider, have a look here: http://tinyurl.com/ybx8tzn

As always, if you have questions, please do let me know!

You can make this year one to remember (in a GOOD way!!) if you’re willing to stay focused and do the things that really matter most.

Be outstanding!
Robert Imbriale
Master Coach

There is something you can give yourself now that doesn’t come in box, a bag, or wrapped up with bow, that you’ll love more than anything else you get this Christmas

You may be excited today because you’re going to both giving and receiving gifts for those you love most, but did you know that there is a gift that you can give yourself that will last a lifetime and that will give you great joy for all the years of your life?

It was back in 1994, Christmas Day to be exact that I gave myself this gift. Back then I was not making much progress in my career. In fact, I had just recently left a full time job with a great salary and benefits to go out on my own.

With only moderate success to show for my efforts, I knew I needed something more than I had access to at that moment. Although I can’t remember where I first heard or saw it, but the message I got, clearly, was that the best gift you could ever give yourself is the gift of knowledge.

Up until that point in my life, I wasn’t picking up and reading many books. I wasn’t listening to many tapes, and I had never been to a seminar. I did read a magazine here and there, but I really wasn’t growing my knowledge in ways that would make a difference.

That changed for me on Christmas Day in 1994 when I sat there looking at the gifts I’d received that Christmas and thought “how long will I really remember any of these gifts?” That day, I decided to get more serious about acquiring more knowledge.

I’ve never stopped learning. I’ve never stopped growing, and I have absolutely no intentions of stopping from today until the day I stop breathing. Jim Rohn has said many times that the best investment you can make is the investment you make in yourself.

The great truth in that statement is that what you learn today can never be taken away from you and once you learn something you can use that knowledge for the rest of your life.

I would guess that since that day in 1994, I’ve probably given myself several hundred thousand dollars worth of education in the form of books, seminars, coaching, web casts, tapes, and CDs. Today I’m seen by many as being a “Master Coach” because of my vast knowledge base from which I can tap into to help my clients.

This affords me the ability to charge decent amounts for my time in exchange for being able to deliver just what a client needs the moment they need it. In many respects, I’ve become a valuable resource to my clients because of the decision I made on Christmas Day 1994.

You may want to make a new decision for yourself too this Christmas Day. Decide to give yourself the gift that will keep on giving for as long as you live. It’s the gift that can never be taken from you and it’s the gift that will change everything.

All you have to do now is decide that you want to become more than you are today. Make the decision now and then take one small step in that direction. Maybe you’ll enroll in a seminar, or maybe you’ll order a book, or an audio CD today. Whatever it is, do it for yourself now.

This Christmas can be much more memorable for you if you do, and it could well turn out to be the Christmas that changes everything.

Here are a couple of gift ideas for you:

Under the seminar banner, my good friend, Terri Levine is hosting an event in Los Angeles this January. I will be in attendance because I don’t just talk about learning new things, I actively pursue knowledge. It’s actually become one of my passions in life.

You can get the details of Terri’s Business Bootstrapping event here:

http://tinyurl.com/terrilevineevent

If you’re more inclined towards learning at home, have a look at the programs offered in my company store. There are many of them under $20 and they are worth much, much more in terms of the value they will bring you.

The store is open on Christmas Day too… http://www.UltimateWealthStore.com

Go ahead, take step in the right direction. Make an investment in you and give yourself a gift that will pay great dividends for the rest of your life.

Have a happy and fun holiday!

Be outstanding!

Robert Imbriale
Master Coach

Answer: The first thing to realize is what you really do for your patients. Yes, you do treat their physical bodies, but the reason they come to you in the first place has more to do with emotion than with their physical health. The emotion they want to feel most is one of relief. They want you, the person they are turning to for help, to give them that relief. The best way to do that is to lead by example.

This is hard, even impossible, to do if you’re suffering from the stresses of your own financial worries.

More than ever, this is the time for leadership. My clients, and your patients are all asking for relief from what’s bringing them down, and they are turning to us as the leaders who can provide them with the relief they seek.

First, worrying about your personal financial situation will, of course, only make it worse. When you’re worried, your patients can feel it, and they will not get the relief they are seeking from you and, in time, they will stop coming back.

As a healer and a leader, getting yourself into a strong emotional state before you start seeing patients each day is vitally important for both you and your patients.

Put your focus on what you want, and find ways to relieve your own pressures so that when you are with your patients, they are getting the best of what you have to offer.

If you can’t find anything to look forward to, try just ignoring your own issues by focusing your love and attention on your patients.

This is a far better solution than being in the treatment room with thoughts of fear and panic running through your head and only half paying attention to your patients.

When your own energy is high, your patients will have a better experience and they will get the relief they seek from you. Even if you say not a word, your energy alone will be enough to help them feel better. This will make them want to come back again, and it will result in them telling their friends about you.

The real magic here has everything to do with how you show up for your patients. They are in pain, and if you’re also in pain, how much good can you really do for them? You know you can do better, and your patients deserve it.

I’d be happy to answer your questions too!  Just e-mail me at robert@ultimatewealth.com

People are cutting back. They are spending on things that are of immediate importance and putting off anything they can that is not important for them right now. Unfortunately, that includes a non-essential visit to the Chiropractor.

I’ve been speaking with several Chiropractors about this very real situation, which is causing some DC’s to struggle financially. I believe there are ways to mitigate the effects of a sluggish economy and actually encourage continued patient visits from those patients that might otherwise skip a few appointments while funds are tight.

The difficult part in getting patients back into the office is that many have been conditioned to see their Chiropractic care as vital and necessary only when they are in pain. As a general rule, patients still don’t see their Chiropractic care for what it really is: preventative.

The solutions to this problem are not immediate, but there are things you could initiate today that will result in increased patient return visits. To begin with, you must understand that your patients are typically not as well-versed in the real benefits of regular Chiropractic care as you’d hope they would be. In fact, as you probably know, they tend to schedule appoints only when they are in pain, hoping for a quick-fix solution to their in-the-moment struggle.

This is not their fault! This is what they have been led to believe over the years, and it’s an issue that YOU can overcome with your patients, starting right now.

First, you’ve got to be able to put yourself in your patient’s shoes. You’ve got to see life from their perspective. This is what I call “patient-centered marketing.”

What are they struggling with? Are there some seasonal issues that you know you can help them with that they may not even be aware of?

An example of this is the flu season. Many patients refuse to get flu shots, and tend to go through the flu season hoping they won’t get sick. What solutions can you provide for them to help them make it through the flu season without incident? Do you have a supplement regime to offer?

What you’re looking to do is put forth a message to help them solve a problem that may not yet be affecting them, but may soon be a an issue, by literally packaging what you offer as the solution they are seeking.

Getting your patients to come in more frequently is not rocket science, doesn’t have to be expensive, and can be done with a simple e-mail message, phone call, or mailed letter.

You know why your patients need to keep coming in for care, now all you’ve got to do is CONNECT with them by meeting them where they are and offering them solutions relative to the challenges they are currently facing.

If that sounds like a mouthful, it’s actually much easier than it sounds. Let me give you another example.

Let’s say it’s late in the year, and you know many of your patients will do things counter to what would be in their best interest health-wise. They will be at company parties, they will be eating foods that are rich in white refined sugar, and they will be consuming more alcohol than usual. You now have a fabulous opportunity to demonstrate why skipping a Chiropractic adjustment is simply not a good idea. Their bodies will need more support during these times of increased stress, and abuse.

So you let them know this, then give them YOUR solutions. Invite them to come into your office for a special “Holiday Tune-Up” or “Flu-Prevention visit.

What you’ve done with this approach, although it sounds incredibly simple, is powerfully connected with them right where they are, reminding them that what you do is so much more than simply fix back pain.

Over time, what you’ll have is a patient base that has a better understanding of what you have to offer, and a who will make better use of your services, in good times or bad.

Let your patients know that with increased financial stress, it’s their bodies that bear the brunt of that stress, and now is not the time to be skipping out on their favorite Chiropractor.

You can serve your patients greatly with this approach by both educating them about your true abilities and giving them the added support they need to make it through these tough times.