When asked, most business owners who have not yet tried to market using social media simply sag at it and say “it doesn’t work.” These same business owners said that about paid search too not all that many years ago.
Why do such a large number of people fail when they try their hand at marketing and selling on the Internet? Veteran Internet Marketing Expert, Robert Imbriale has the answers.
For some people, marketing seems like a really challenging thing to do. In fact, it’s really nothing more than common sense. Let me explain.
If you’ve been involved in marketing of any kind over the last two decades, I’m sure you’ve heard the saying, “content is King.” Marketers, successful marketers, live by that mantra. When I look at the Internet what I really see are two things. There is the content and then there are the applications that allow you to interact with the content.