This week, I'm doing something very, very different. Instead of talking to you about building your business, I'm going to help you in an area that most people never give a second thought to until that phone call comes and there is an emotional crisis you must deal with in that moment.
It's the people who dare to step into the role of company President who are the heroes that I celebrate today. I've always been impressed by these people. I've always aspired to be one. And I've spent the bulk of my career encouraging people to step up and become the President of their own organizations.
Today, it's easier, faster, and cheaper than at anytime in history, yet few people have figured that out yet! Over the past year, I've been showing my clients where the tools are on the web, how to quickly build a list of people who WANT to hear from you, and I've been showing them what to say and how often to say it so that they make more sales.
The Internet was a very different place back then, and few business owners really thought much of it. In fact, many believed it was just another trend or fad that would soon fade. I never thought that for one moment from the very first day I logged onto an online service in 1984 to this very day.