I’ve been asking a lot of questions of business owners I know and meet in my everyday travels. It seems that some are doing alright, others are struggling, and a few say they are doing great.
What makes the difference?
If you listen to the news, you’d get the impression that every business is failing, but that’s not an accurate assessment of the situation.
Given the choice, I suspect most business owners would rather be in the category that say things are great. What many fail to realize is that what’s separating the businesses that are doing great from all the rest is literally very little at all.
A business that can successfully navigate the rough economic waters will not only thrive now, they will be the leaders when things once again smooth out.
The trick, if you will, is to be willing to break out of your old habits, look for new ways of getting things done, cut expenses where possible, do more with less, and leverage social media as much as possible to reach your buyers.
When asked, most business owners who have not yet tried to market using social media simply sag at it and say “it doesn’t work.” These same business owners said that about paid search too not all that many years ago.
The issue isn’t that it doesn’t work, the real issue is that it’s a new tool that requires a new set of skills – in other words you have to learn something new.
Those that embrace a chance to learn often find themselves on the leading edge of a new trend and tend to benefit immensely from it. On the other hand, those that choose to look the other way in the face of something new, do so at their own peril.
I know that YOU are the type that wants to know how to get on top and how to stay there. If you weren’t, you would probably not be a subscriber to this list.
So let me get back to how to thrive in rough times because that’s the most important topic for many people right now.
First, understand that there is no longer any choice – things have changed dramatically, and so too must you change your ways in order to keep moving forward.
What worked fine last year, may not work as well, or at all, this year.
Second, the good side of this is that we now have many social media outlets that are most all free to join and mostly free to use as a marketing channel.
In my book, social media is the only marketing tool worth investing your time with right now. It’s where the people are. It’s where the energy is. It’s the cheapest, fastest way to get your message out in front of the people who want to hear it.
And it’s the easiest way for most any business to reach out to new markets now.
One “trick” you’ve got to learn to master to make social media not only a good choice, but literally the only choice, for your marketing is how to get your message to go viral.
In other works social media is about people sharing things with one another. Your job is to create items that people will share.
I’ve created a list of the most important elements that any message must have in order to become a viral message. If you’re a business owner, information marketer, author, speaker, coach, you MUST know how to create messages that will be shared over and over again.
Doing so will make your marketing expenses disappear as this the ultimate “word- of-mouth” advertising channel that can make any business grow quickly.
Over the past year, I’ve done this with chiropractors, farms, festivals, e- books, hard-cover books, audio programs, coaching programs, alternative health care professionals and many more.
To say it really does work is an understatement. To say you’re missing out on the biggest advance in marketing in the last century would be conservative.
So what do you need to do right now? If you don’t already have it, grab a copy of ‘The Facebook Factor’ right now. On the second audio CD in the program there is a detailed list, with clear instruction on how to craft messages that get shared.
You’ll learn about the exact pieces that must be in every message in order for it to be the kind of message that gets shared. Even if you only get a few of these pieces right, you’re message will take on a life of its own. Get them all right and you’re message could be seen by millions and millions of people – all at absolutely no cost to you.
One more thing. When you place your order, I’m also going to include 2 valuable gifts in the package. First, I’m going to send a special report titled, ‘Do you have what it takes to become an entrepreneur.” This report is based on the teachings of the late Victor Kiam.
Second, I’m going to send you an interview I did with Dan Kennedy called, “Wealth Attraction for Entrepreneurs.” I don’t know what it is about this interview but everybody who hears it gets excited, motivated, inspired, and just can’t wait to get back to business.
It will be the best $20 you’ll invest in your business this year.
‘The Highly Motivational Marketer’