I get asked a lot about how you generate leads to build a mailing list. Back in 1995, yes that was a loooong time ago, I was teaching people how to generate leads.
The Internet was a very different place back then, and few business owners really thought much of it. In fact, many believed it was just another trend or fad that would soon fade. I never thought that for one moment from the very first day I logged onto an online service in 1984 to this very day.
The basic premise of generating a lead has not changed. In order to get the contact information you want from a potential customer, they need to get something of value from you. That’s the BIG secret of lead generation.
Make them an offer of something that they view of being valuable and they will generally be happy to give you their contact
information.
Offer them a trip to Hawaii and you’ll build a list of tens of thousands of people in just a few days.
On your web site, you should ideally have a number of offers, and not all of them should be linked to from your home page.
I use some of my lead generation pages for book launches, search engine traffic, joint-ventures, banner ads, classified ads, direct mail, and press releases so they are NOT visible to the general public.
I’m running a new campaign now for an audio program I have on tapping into your prospect’s emotions well creating your marketing materials. Using this simple page, I’m building what will soon be a new prospecting list for my products.
Take a look here: http://www.UltimateWealth.com/money.htm
Go ahead and request the audio to see how the system works, and to get a copy of this audio for your own education.
Then, give some thought to a simple page you can create to generate leads from all of your marketing efforts.
I’ve found a new e-mail service provider that has been very good in terms of getting e-mail delivered, ease of use, and has decent
tech support too. If you need a new mail service provider, have a look here: http://tinyurl.com/ybx8tzn
As always, if you have questions, please do let me know!
You can make this year one to remember (in a GOOD way!!) if you’re willing to stay focused and do the things that really matter most.
Be outstanding!
Robert Imbriale
Master Coach